Lean StartUps are powered by Design Thinking

Lean Entrepreneurship is all about "searching for a repeatable and scalable business model", according to Steve Blank and Eric Reyes.

The focus of this search is Customer Development: Customer Discovery and Customer Validation.

Guess what? This is what Design Thinking is all about: an iteration process to find out what the customer wants: the ultimate emotional experience.

And all buying decisions are emotional. Don't let anyone tell you differently (read Pitch Tips - Unlocking your customer's Brain).

So Design Thinking powers the process of aligning our Value Proposition (and the Minimal Viable Product - MVP) with Customer Needs.

A CEO needs to be a Design Thinker.

EMPATHY IS THE HEART OF MARKET/PRODUCT FIT