The focus of this search is Customer Development: Customer Discovery and Customer Validation.
Guess what? This is what Design Thinking is all about: an iteration process to find out what the customer wants: the ultimate emotional experience. 
And all buying decisions are emotional. Don't let anyone tell you differently (read Pitch Tips - Unlocking your customer's Brain).So Design Thinking powers the process of aligning our Value Proposition (and the Minimal Viable Product - MVP) with Customer Needs.
A CEO needs to be a Design Thinker.
EMPATHY IS THE HEART OF MARKET/PRODUCT FIT
